In Hong Kong, PCCW bought the broadcasting rights to English Premier League matches for 2007-8. PCCW beat iCable, the incumbent broadcaster, to the deal.
How much?
The Standard newspaper this week quoted unnamed sources as saying the price tag was actually HK$1.56 billion (about $300mio). To give you an idea of the rate of increase, the right was acquired at the price of HK$800mio back in 2004. Almost doubled in 3 years!!!
The cable TV market in Hong Kong is significantly larger than Singapore. PCCW has 650,000 subscribers while iCable, 770,000.
In Singapore, the same broadcasting rights will be contested by Singtel and the incumbent operator, Starhub.
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