Here are my observations on how some clever people in the market are doing it.
1. Starhub - The crude and direct way - Just raise the price for each subscriber by a certain percentage and try to justify it by saying something like the costs of content have increased and btw, the last increase was back in 1965.. (just kidding la.. I can't remember the exact year)
2. Singtel - The so smooth way
Firstly, instead of apologising and cutting prices of its various broadband packages (ie. for not being to deliver upload/download speeds most of the time for the respective speed package we are paying for), they are now marketing "Priority Pass".
Secondly, a telemarketer from Singtel called and asked me to pay $1 more for SMS plus and "dun know wat name" services as I am already paying $5 CallerID.
Thirdly, when you sign for the broadband package, you have to sign up for the telephone line too.
3. SIA - Buy the biggest plane the market can provide and assign them to their busiest routes. The latest announced is SIN-LA routes.
4. Milo - add in "Fuze" and price the new thing higher and remove the old Milo.
5. Any other ways that you have observed or experienced?
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