SCB have betted heavily and successfully on the two legs on 50,000 individuals (I think) recently and over the years to run in marathons organised by them.
The light blue Adidas tops seen on many Shenton Wayites during their daily jogs are now worn with pride as a testimony that that the individual wearing that top has earned it through his/her participation in a marathon.
The light blue top now signifies a fitness level sufficient for a marathan (albeit half marathon for some). It is like getting a proficiency badge for a scout or girl guide.
The above demonstrated the use of a sporting event by a corporate entity to promote brand awareness and other objectives very successfully.
In recent time, another bank in the form of OCBC has followed with launch of their sponsorship to promote cycling on 2 wheels, of course. Thousands too turned up.
2-leg vs 2-wheel? Well at this moment, 2-leg is way ahead of the game.
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